15h-18h

Presentation and discussion of new forms of teaching and learning in business management of fashion design, where creativity, innovation and entrepreneurial practice are fundamental pillars for the new positioning of companies.

18h30

Official Opening:

State Government of Rio de Janeiro and IBModa - Importance of the fashion business in the economy.

19h-19h30

Special Guest - Nelson Mota: The incorporation of Brazilian lifestyle as a differential in the production of products and brands.

19h30-20h

Valéria Delgado (FIRJAN)- Brazilian Identity and Carioca.

20h-21h

Welcome Cocktail

9h-9h40

Simona Segre Reinach (Bologna University / Catholic Milan) - Scenario Contemporary Fashion-European Vision

9h40h-10h10

Discussion and Questions

10h10-10h50

Christine Tsui ( Hong Kong University)- Scenario Contemporary Chinese fashion

10h50-11h20

Discussion and Questions

11h20-11h40

Coffee Break

11h40-12h40

Discussion: The trendy environment and its impact on the present and future scenario of the companies. Guests: Flavio Rocha (Lojas Riachuelo), Roberto Sampaio (Lojas Marisa)

12h40-13h

Discussion and Questions

AFTERNOON

ARTICLES: PAPERS, CASE STUDIES, EXPERIMENTS AND EXPERIENCES

Discussion 1
14h30-17h30

Fashion Business Management and Entrepreneurship

• a. Aways for entrepreneurs and ventures in fashion
• b. Threats and opportunities for micro and small entrepreneurs in the fashion industry
• c. New trade routes and potential markets
• d. Taxes and brazilian cost: the impact on MSEs
• e. Vocation, development and management APLs
• f. Fast Fashion X Slow Fashion
• g. Role of fashion in the context of the creative economy
• h. Social responsibility and sustainability in business management fashion

Discussion 2
14h30-17h30

Fashion Retail Management

• a. Factors of competitive advantage in retail and its impact on business results
• b. Technology driving the retail and contemporary designing the future of retail
• c. E-Commerce in the fashion industry applied to micro and small enterprises.
• d. Retail formats for marketing of fashion products
• e. Marketing of relationship in the fashion retail companies.
• f. The role of the buyer and stylist in defining the trends available to the final consumer
• g. Consumer experiences

17h30-18h

Discussion, Conclusions and Closing

9h-9h40

Sophia Amoruso- Nasty Gal

9h40-10h10

Discussion and Questions

10h10-10h50

The Elicha Brothers: Raphael, Alex and Laurent- The Kooples

10h50-11h20

Discussion and Questions

11h20-11h40

Coffee Break

11h40-12h40

Discussion: Alternatives to the economic development of the fashion chain:

• André Robic (IBModa) BRAZIL: Project Fashion Structuring
• British Council - English model: creation, deployment, development and management sector of the creative economy
• Anna Patrícia (SEBRAE)- Clusters and the development of Brazilian fashion
• Laureano Mon (cool hunting INTI) ARGENTINA: Diseño Author - alternative for small designers were in small market segments

12h40-13h

Discussion and Questions

AFTERNOON

PAPERS: CASE STUDIES, EXPERIMENTS AND TRIALS

Discussion 1
14h30-17h30

Design Management

• a. Design as a factor of differentiation of small and medium enterprises.
• b. Incorporation of design in fashion companies
• c. Incorporation of local cultures in creating fashion products
• d. Actions as a source of sustainable competitive advantage in product design and fashion brands

Discussion 2
14h30-17h30

Consumer Behavior

• a. Research methodologies, analysis and forecasts
• b. Segmentation of consumer markets
• c. Consumer and fashion consumption in the future
• d. Fashion research, and market trends
• e. Anthropology and sociology of fashion consumption
• f. Trends X update consumer profiles
• g. Lifestyle as a product, communication and / or brand

17h30-18h

Discussion, Conclusions and Closing

9h-9h40

PRADA: FORMS AND VOLUMES-Strategic Initiatives for market differentiation

9h40-10h10

Discussion and Questions

10h10-10h50

Stefan Siegel- Caso: Not Just a Label

10h50-11h20

Discussion and Questions

11h20-11h40

Coffee Break

11h40-12h40

Discussion: Alternatives to the development of Brazilian fashion: Stylist Micro to Large Groups of Brands

• Alexandre Brett – InBrands
• RobertoJatahy – Animale

12h40-13h

Discussion and Questions

AFTERNOON

PAPERS: CASE STUDIES, EXPERIMENTS AND EXPERIENCES

Discussion 1
14h30-17h30

Management Fashion Brands

• a. Composition of corporate image through communication
• b. Integration of media formats for communication efficiency
• c. Production and promotion of events: past, present and future
• d. Digital communication and social networks leveraging brands and products
• e. Technological innovations developing Visual Merchandising

Discussion 2
14h30-17h30

Communication Management in Fashion

• a. Brand positioning and differentiation factor
• b. Semiotics as a factor in communication fashion brands
• c. Evaluation and appreciation of fashion brands
• d. Portfolio management of brands
• e. Brand management in micro and small enterprises

17h30-18h

Discussion, Conclusions and Closing.